Ever walk into a chain retail store and came out with way more shopping bags than intended? The big name stores in Australia certainly look like they know how make the most of their retail space and create wonderful displays that delight the shopaholic in you.
What’s their secret? It’s all in the design. Here are a few layout concepts that have worked for many a giant retail chains:
- Shining Windows
Not letting customers get a sneak peek of your products through window displays is a mistake. Just like how the eyes are the windows to the soul, storefront windows are the eyes of your retail store. Each window or panel should tell a story.
Have a theme, but don’t cram everything in a window to avoid things from looking cheap. Instead, let the products speak for themselves. Picture Tiffany jewellery shops and how they display only a few items in the window, highlighting just how special the items are.
- First Impressions
An eye-catching display should make customers stop and stare when entering your store. Otherwise, they may scurry along through the store and buy little.
Notice how Woolworths or Coles sets up large displays that change every season. Shoppers often stop to touch, smell, or take pictures with these displays.
Make your customers like what they see on the first set of shelves and displays by working with professional shopfitters. Perth retail stores, for example, should make an outlet look full without cluttering too much merchandise in one area.
- The Right Direction
Studies show that when entering a store, most shoppers naturally look left first, then right. That’s why shopping carts tend to be at the right side of stores.
As such, your design should encourage customers to move through the same direction—right upon entry, then counter clockwise.
Small retailers often have a hard time succeeding because they tend to pack too many things into a tiny space. Take a page from the retail giants, however, and you will see the things that make their store designs a hit.