Managing an AdWords campaign poses plenty of challenges. Due to budget constraints and minimal understanding of how AdWords function, some sites are not properly optimized. In turn, businesses do not reach the full capacity of their digital marketing strategies.
It’s not too late to change that, though. By integrating the right methodologies, you can set your campaign towards the right direction.
Below are the seven common mistakes that you need to avoid in your AdWords campaigns:
1. Nonspecific Geo-targeting
Most businesses target broad areas when they are supposed to limit their reach to a specific niche in their local market.
2. Generic Ad Groups
Having ad groups that are generic or uncategorized makes your ad less relevant. If you use irrelevant keywords, your ads will not your target audience. This will only waste your time and money. As C1 Partners advise businesses, it’s best to choose your target keywords, geography, and demographics.
3. Unfocused Ads
While these may reach a broader audience, unfocused ads can also waste valuable clicks. As searchers think that they are clicking on a completely different brand or business, they tend to bounce from your ad.
4. Unlimited Cost per Click (CPC) Bids
Uncapped auto spend on CPC will cost you money and will not help your cause. You need to adjust your bids according to your geo-targeted ads.
5. Ads Without Negative or Relevant Keywords
If you do not use negative and relevant keyword match types, you will be luring irrelevant audiences to click on your ads. This will also lower the quality score of your ads.
6. Not Implementing Conversion Tracking
Conversion tracking is crucial in determining if your ads are earning or costing you money. This also helps you measure visitor-to-customer rates.
7. Wrong Landing Pages
Landing page relevancy is important in retaining visitors. If your ads point to a different landing page, visitors will most likely bounce from your site.
Optimizing and managing an AdWords campaign require the necessary experience and digital marketing skills. With the way things are in today’s digital landscape, the smallest solutions can make a big difference when it comes to staying ahead with competitors.