In the early days of the Internet, before sites like Dogpile and AltaVista relinquished their throne to Google, getting on the first page of the search engine was easy. You just need to repeat a keyword frequently and build multiple links across the web.
Search engines have become keener today. They can now easily detect unnatural links and spammers. It’s not about the volume of keywords or how many links you have built; it’s about the quality of your methods. For sure, many SEO firms will offer you “guaranteed results” when it comes to their packages, but only a few can deliver the sustainable change they have promised. According to many industry analysts, looking for the SEO reseller program that best suits your company depends on your needs, as well.
Starting your search
Would it make sense if you start your search using Google? Of course, they should practice what they preach. If they cannot put their website on the first few pages of the search engine, how can you trust their services? Know your budget
By now, you should know how much you are willing to spend for your campaigns. A good SEO firm should recommend the right package or programs for your business. Some companies also offer customized packages to their clients.
Conduct a background check
You may find testimonials on their website, but these are not the referrals you are looking for. You might want to hear from run-of-the-mill customers to evaluate the quality of their services. Get to know more about their clients. Ask them about the experience with their service provider. Are they satisfied with the services? Did they get the results they are looking for?
Keep in mind that Search Engine Optimization is an ongoing process. Ask the firm or consultant how much it will cost to maintain the site once the major changes have been made.