Helping hand - helping a child flatten clayEvery not-for-profit organisation hopes for the best the moment they send out their written pitches to their prospective sponsors. The pressure and the excitement double up when you’re eyeing a corporate sponsor. You realise that pitching to them should be done more carefully. Otherwise, you miss out on having a reputable financial backer that will surely prove helpful in pursuing your philanthropic endeavours.

Fundraising is not a piece of cake. It may require you to wear different hats. For instance, you will have to work as a marketer to attract sponsors and act as an accounts executive to make sure that they will continue providing support. According to the group, Entertainment Industries, one of the UK’s most recognised organisers of entertainment and charitable events, you need to streamline your pitches and spot the right sponsor to make sure that you’re going to receive something in the end.

Here are some other tips that will help you secure corporate sponsorships.

Know Your Organisation’s Strengths

You ought to build your brand, and one way to do it successfully is to put your assets at the frontline. This means that you have to show your prospects all the projects your organisation had initiated in the past. Create a portfolio that includes pictures, letters, testimonials, and some case studies for your prospective sponsors’ perusal.

Use Social Media

The big brands you’re aiming for are already on the social media. Follow them there and start professional interactions. Or better yet, focus on improving your organisation’s social media pages so that they will appear on news feeds and will be difficult to ignore.

Contact Your Media Friends

If you maintain a network in the media industry, you’re lucky. Contact them and let them have your organisation’s appeal publicised. Press releases and infomercials are an effective way to promote your organisation without becoming too blatant and obvious.

Of course, you should not forget the agreement. This will ensure fairness for both parties. It may also include the promotional conditions for the sponsors. Furthermore, when you initiate to draft a comprehensive agreement, you’re giving the sponsors an impression that your organisation is professional.

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