TwitterThere were several pieces of important SEO news that broke in the early months of 2015, with Google’s new mobile algorithm chief among them. Almost getting lost in all of the mobile hullabaloo is the new agreement between Google and Twitter, which promises to leave some lasting changes on the Internet. But, what does such a partnership mean for the people and businesses that depend on their online and social media presence?

The partners haven’t made all the details of the deal known yet, but all analysts agree that such a deal will grant enormous benefits to both companies. What those benefits actually are will need a bit more explaining. SEO marketers from explain that companies can gain a lot from a social media standpoint, but only if they make the necessary adjustments.

The Most Important Element

In order to understand Google’s rationale for buying Twitter, people need to understand the company’s motivation for everything it does – timely information. Anyone looking at Twitter’s numbers will quickly realise that a partnership based on the idea of mutual profit won’t last very long.

Twitter holds a special place in entrepreneurial history by being the biggest company that doesn’t post exceptional profits from its operations. The instant messaging site defies all traditional rules of business by operating out of losses for several quarters, and still maintains its status as one of the world’s most recognisable brands.

Information is Everything

Why would any company – especially Google – enter a partnership with such a business model? Because Twitter has something Google wants – information, and lots of it. Twitter users generate nearly nine thousand tweets per second; Google can only externally index information at around eight thousand seven hundred tweets per second.

This means Google falls behind by three thousand tweets every ten seconds, which doesn’t sit well with the company at all. The agreement gives the browser access to the aptly named Twitter firehose, allowing them to keep up with the constant stream of information. This allows users to search a tweet as soon as the Tweeter pushes the Publish button.

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